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... the kraft-owned confectionery producer is the launch partner for blippar, a new smartphone app that generates virtual experiences by superimposing graphics, audio and other sense enhancements onto physical products ... ” sonia carter, head of digital at kraft foods, said: “we loved blippar from the moment we saw it in action
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... “it’s very encouraging to see new owners kraft foods making important investment into the site ... ” the spokesman said that kraft foods was currently considering offers from developers to buy cadbury’s now defunct somerdale facility (pictured) in keynsham
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... but links with potential buyers china’s bright foods, us food giant kraft and canadian multinational campbell soup company came to nothing ... kraft interest? finally, kraft foods' potential split meant it could be back in the picture, she added: “one thing to think about is the recent kraft foods split
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... "you see with kraft and its announcement of a split in its business and with p&g that these companies want to focus
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... kraft, in its second quarter results, reports continuing the challenges ahead for its gum and candy division lie in developed markets, and claims the cadbury takeover is a fundamental earnings driver, with its global chocolate earnings up 9 per cent ... kraft foods north america posted earnings increase of 2 ... 5 per cent while kraft foods europe “continued to generate strong top- and bottom-line momentum in the quarter” to show a hike in revenues of 26 ... kraft ceo, irene rosenfeld, in a conference call on the results said the 6 per cent growth recorded for its global snacks division “is right in line “with the growth target of mid- to high-single digits target laid out last autumn ... ” the global snacks business will not be independent of high-margin north american grocery business, following on from the decision announced by kraft in tandem with posting its q2 results, that it is splitting the company into separate entities ... the answer is an unqualified yes,” stressed the kraft boss
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... kraft foods has said it intends to split into two companies, in a move that would create a global snacks powerhouse separate from its north american grocery business ... kraft noted that it had made a number of strategic acquisitions in the snacking sector over the past several years, including that of danone’s lu biscuit brand and uk-based confectionery maker cadbury ... meanwhile its north american grocery business, which includes brands such as kraft macaroni and cheese, oscar mayer meats, philadelphia cream cheese, and maxwell house coffee, would have estimated revenue of about $16bn, the company said ... kraft said that while its snack business was focused on expanding in developing markets, for example, its north american grocery business was focused on investing in product innovation and marketing in traditional grocery channels
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... kraft foods europe is “delighted” to have become only the second company to win an article 13 ... kraft on efsa positive opinion for baked products: " ... “we are delighted by the scientific opinion of efsa which recognises the quality of our extensive research and development work on the nutritional science related to our cereal-based products,” swiss-based kjersti oppen, kraft foods europe’s manager of external communications, told nutraingredients
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... kraft foods europe is the second company to win a positive article 13
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kraft foods has revealed that it plans to cut almost 300 jobs from its cadbury plant in the south african city of port elizabeth. the company told just-food that after a consultation process with employee bodies, it has reached an agreement that will see 293 employees at the facility take voluntary redundancy. a spokesperson for kraft’s operations in south africa said the workers affected have included staff “from management to shop floor employees,” she said.
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